Start Your Business NOW .... stop waiting

I’ve found that we limit ourselves in a lot of ways because we seek outside approval. I think this is caused by being attached to the outcome of what we do. It’s not enough for us to start a business and do something we love if other people don’t validate our worth, then we tell ourselves that we’re not good enough.

Here are four ways entrepreneurs hold themselves back, and strategies to get around them:

1) Second-guessing expertise

People assume that in order to be an expert at something, you have to have credentials and years of experience. That is a false assumption. Expertise simply means that you know more than another person, and have something of value to offer in that area.

How to get out of this mindset realize that what you know, right now, is enough. If you’re passionate about your niche and invest time in educating yourself, you’ve already attained a level sufficient to market yourself. That doesn’t mean you stop learning and growing  that just means that you stop putting off starting your business until you learn more. Because you’re setting yourself up for failure that way. You’ll never know enough, you’ll keep changing your minimum requirement to start, and opening day will never arrive for you.

Start exactly where you are. No more delay.

2) Shy away from sales
If you’re providing something of value, you deserve to be compensated. It’s not free for you to make your products and the time you give when you provide your serve is valuable also. Plus people put more value into what they pay to receive how many free eBooks have you downloaded but never read?

How to get out of this mindset: if you don’t get paid for what you do, then it’s either a hobby or volunteer work. This is another area where you have to work to detach from outcomes and not see someone’s opinion as your worth. Some people will not pay, regardless of how low the price is. You just have to go where there are paying customers who want what you’re providing.

You should also spend time learning how to make sales and how marketing is to any business. That will alleviate some of your anxiety and inexperience with generating sales for your business. Make this a part of your pre-launch research, or if you’ve already started your business, make sure you regularly study sales and marketing techniques.

3) Support the wrong people

It’s a beautiful thing to support a minority-owned business, especially if you’re a part of that minority group. You feel great for supporting businesses with missions that align with your own. But I’ve seen business owners that don’t appreciate my time and take my business for granted.

  The mindset of supporting minorities is awesome, if it’s what you believe in. But you shouldn’t drag your business down in the process. Only support those who’ve shown that they’ll maximize the value of your time and money, regardless of skin color or nationality.
4) Waiting for the perfect time

When exactly is the perfect time to start a business? Is it after you’ve found all the investors you need? The perfect commercial space? After you’ve become more of an expert than you already are? How about after things die down at work, or your kids are done with school?

There is no perfect time. The time is now. That’s the only time you have, and the only time that exists. You can’t act in the future, you can’t act in the past. You can only act right now.

While you wait for things to get less hectic, or less whatever it is you’re waiting for, things could go in the opposite direction.

How to get out of this mindset: realize that there’s no perfect time. Perfection doesn’t exist. While you delay, others are making money doing what you could be doing.

You can’t know everything you need to know or do everything you need to do before you start, because there’s always something else. The beauty of running your own business is that you run it, so you control the pace. Once you’re up and running you can add the skills, resources, people and other things you need to your business, but it’s best to actually be up to attract those things to you.

You are the only thing standing in your way. I hope you see that with a few tweaks of your mindset, you can launch yourself on the path to your goals. So what are you waiting for?
 its not easy and i can honestly say that ... trying to do this as a single mother with two kids with determination and motivation its so worth it.